Media Monitoring Africa (MMA) was established in 1993 in Johannesburg, South Africa. Since then, MMA has developed from a pure monitoring based project to an organisation that implements successful media strategies for change, using technology, social media and data tools to make our work more efficient and effective.
MMA acts in a watchdog role to promote ethical and fair journalism that supports human rights. The organisation promotes democracy and a culture where media and the powerful respect human rights and encourage a just and fair society.
MMA's vision is a responsible, quality media that enables an engaged and informed citizenry in Africa and across the world. MMA aims to promote the development of a free, fair, ethical and critical media culture in South Africa and the rest of the continent. To achieve MMA’s vision, the three key areas that MMA seeks to address through a human rights-based approach are:
Our experience over the last 21 years has led us to believe that if we:
If this happens:
This will ultimately lead to citizens, media and the powerful respecting a culture of human rights and thereby encouraging a just and fair society.
We seek to address complex problems broadly in the media sector which require nuanced and strategic approaches to addressing them. The four problems we seek to address are:
Our approach is to build on what works and find pragmatic solutions for what doesn’t. As such we offer the following tailored services to our partners.
Each of these indicators can be measured using a data drawn from the use of our tools, well as what hour partners say about us.